C_SUITE

Chief Marketing Officer (CMO) & Co-Founder

RedandBlue Applied Innovations·Posted 5 months ago

Location

All India

Experience

8–12 years

Required Skills

Brand DevelopmentCustomer AcquisitionStrategic ThinkingActivationRetentionPartnership ManagementStakeholder ManagementGoToMarket StrategyEcosystem BuildingHandsOn ExecutionUser AcquisitionContent Initiatives

About the Role

As a Chief Marketing Officer (CMO) & Co-Founder in our new venture, you will play a crucial role in defining and leading the marketing function. Your responsibilities will include:

• Brand & Positioning: - Define the company's brand identity, voice, and market positioning - Establish a differentiated narrative aligned with the long-term vision

• Growth & Go-To-Market Strategy: - Develop and execute go-to-market strategies for product and platform launches

- Build scalable frameworks for user acquisition, activation, and retention
• Demand Generation & Channels: - Lead multi-channel growth across digital, partnerships, and community ecosystems

- Identify and unlock new distribution and growth opportunities
• Content & Thought Leadership: - Drive strategic content initiatives to position the company as a category leader

- Oversee communication across all external channels
• Partnerships & Ecosystem Development: - Build and manage relationships with strategic partners, institutions, and stakeholders

- Contribute to the development of a strong innovation and growth ecosystem
• Product & Experience Alignment: - Collaborate closely with product and leadership teams to shape user journeys and engagement models

- Ensure alignment between brand promise and product experience
Your profile should include:
• Proven experience in senior marketing, growth, or brand leadership roles

• Demonstrated ability to build and scale marketing functions from early stages

• Strong understanding of go-to-market strategy, customer acquisition, and brand building

• Experience operating in startup or high-growth environments preferred

• Strategic mindset with the ability to execute in ambiguous, fast-paced settings

• Excellent communication, positioning, and stakeholder management skills

• Entrepreneurial orientation with a long-term interest in company building
In addition, you will have the opportunity to:
• Enjoy a Co-Founder designation with meaningful equity ownership

• Shape and build a venture from ground zero to scale

• Have direct involvement in strategic decision-making and company direction

• Work in a high-autonomy environment with significant leadership responsibility As a Chief Marketing Officer (CMO) & Co-Founder in our new venture, you will play a crucial role in defining and leading the marketing function. Your responsibilities will include:
• Brand & Positioning: - Define the company's brand identity, voice, and market positioning

- Establish a differentiated narrative aligned with the long-term vision
• Growth & Go-To-Market Strategy: - Develop and execute go-to-market strategies for product and platform launches

- Build scalable frameworks for user acquisition, activation, and retention
• Demand Generation & Channels: - Lead multi-channel growth across digital, partnerships, and community ecosystems

- Identify and unlock new distribution and growth opportunities
• Content & Thought Leadership: - Drive strategic content initiatives to position the company as a category leader

- Oversee communication across all external channels
• Partnerships & Ecosystem Development: - Build and manage relationships with strategic partners, institutions, and stakeholders

- Contribute to the development of a strong innovation and growth ecosystem

• Product & Experience Alignment:

- Collaborate closely with product and leadership teams to shape user journeys and engagement models
- Ensure alignment between brand promise and product experience

Your profile should include:

• Proven experience in senior marketing, growth, or brand leadership roles

• Demonstrated ability to build and scale marketing functions from early stages

• Strong understanding of go-to-market strategy, customer acquisition, and brand building

• Experience operating in startup or high-growth environments preferred

• Strategic mindset with the ability to execute in ambiguous, fast-paced settings

• Excellent communication, positioning, and stakeholder management skills

• Entrepreneurial orientation with a long-term interest in company building

In addition, you will have the opportunity to:

• Enjoy a Co-Founder designation with meaningful equity ownership

• Shape and build a venture from ground zero to scale

• Have direct involvement in strategic decision-making and company direction

• Work in a high-autonomy environment with significant leadership responsibility

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