Vice President - Marketing

Swabhi Innovatech·Posted 3 months ago

Location

Chennai

Experience

8–12 years

Required Skills

Marketing StrategyProduct Portfolio ManagementMarket ExpansionBrand PositioningCommunicationDemand GenerationRelationship ManagementBudget ManagementKey Account MarketingChannel Strategies

About the Role

Role Overview
As the Vice President - Marketing, you will be responsible for leading the overall marketing vision, strategy, and execution for both GD Performance Textiles and Shakti Cords. Your role will require a deep understanding of the companies' technical products and applications, enabling you to effectively position them in global markets. You will play a crucial role in driving brand growth, market expansion, and revenue acceleration while representing the companies at the highest industry levels.

Key Responsibilities

• Define and lead the global marketing strategy for GD Performance Textiles and Shakti Cords.

• Develop a strong, in-depth understanding of the companies' product portfolio, applications, and competitive advantages.

• Drive market expansion into new geographies and industry verticals.

• Lead brand positioning, communication, and corporate marketing initiatives.

• Collaborate closely with R&D, production, and sales teams to ensure market-relevant innovation and positioning.

• Oversee demand generation, key account marketing, and channel strategies.

• Establish and nurture relationships with key global clients, partners, and industry stakeholders.

• Represent the companies at international exhibitions, conferences, and industry forums.

• Travel extensively within India and internationally for strategic meetings, partnerships, and market development.

• Lead, mentor, and scale the marketing team.

• Manage budgets effectively to ensure a strong return on investment on marketing expenditures.

Qualifications Required

• Proven experience in a senior marketing leadership role, preferably in a technical or industrial product environment.

• Strong understanding of global marketing strategies and market trends.

• Excellent communication, negotiation, and relationship-building skills.

• Ability to travel extensively and work effectively in multicultural environments.

• Experience in managing budgets and driving ROI from marketing investments.

(Note: No additional details of the company were present in the job description provided) Role Overview
As the Vice President - Marketing, you will be responsible for leading the overall marketing vision, strategy, and execution for both GD Performance Textiles and Shakti Cords. Your role will require a deep understanding of the companies' technical products and applications, enabling you to effectively position them in global markets. You will play a crucial role in driving brand growth, market expansion, and revenue acceleration while representing the companies at the highest industry levels.