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VP

Vice President - Marketing & Branding

Upman Placements Pvt Ltd·Posted 3 months ago

Location

Navi Mumbai

Experience

8–12 years

Required Skills

Corporate BrandingB2B MarketingPackagingDigital BrandingContent StrategyTrade MarketingPRReputation ManagementCorporate CommunicationTeam LeadershipBudget ManagementSustainability CommunicationEcommerce GrowthProduct CommunicationCertifications

About the Role

As a VP - Marketing & Branding at one of the leading clients of Upman Placements, your role will involve leading corporate branding, B2B marketing, sustainability communication, and e-commerce growth. You will be responsible for strengthening market presence and accelerating business growth across domestic and export markets. Your primary goal is to build the company's reputation as a trusted, quality-driven, and sustainable agri supply chain partner, while also expanding e-commerce and marketplace business for branded and/or packaged products.

Key Responsibilities: - Drive overall corporate brand strategy, positioning, and consistency across markets. - Generate qualified B2B leads and create strong sales enablement tools for growth. - Build and communicate credible sustainability/ESG narrative aligned with sourcing and operations.

  • • Own product storytelling, packaging communication, and certification-based compliance messaging.

  • • Lead e-commerce growth across marketplaces and D2C through performance marketing and optimization.

  • • Strengthen digital presence through website, SEO, LinkedIn, content, and inbound marketing.

  • • Plan and execute trade fairs, exhibitions, and industry events to enhance visibility and pipeline.

  • • Manage PR, media, brand reputation, and crisis communication to protect and strengthen trust.

  • • Lead the marketing team, manage agencies, and control budgets with ROI accountability.

    • If you are interested in exploring this opportunity, please share your updated CV (Word or PDF format) along with the following details:

  • • Current Company & Designation

  • • Total Experience / Relevant Experience

  • • Current CTC (Fixed Variable)

  • • Last Increment (Date & %)

  • • Expected CTC (Specific number or % increase)

  • • Notice Period (Negotiable / Non-negotiable)

  • • Current Location / Preferred Location / Native Place

  • • Reporting To (Name & Designation)

  • • Team Size & Designations

  • • Family Details

  • • Date of Birth

  • • Motivation for Job Change

  • • Interview Availability (Telephonic / Video / Personal)

    • Feel free to reach out if you have any questions or need further clarification. As a VP - Marketing & Branding at one of the leading clients of Upman Placements, your role will involve leading corporate branding, B2B marketing, sustainability communication, and e-commerce growth. You will be responsible for strengthening market presence and accelerating business growth across domestic and export markets. Your primary goal is to build the company's reputation as a trusted, quality-driven, and sustainable agri supply chain partner, while also expanding e-commerce and marketplace business for branded and/or packaged products.

    Key Responsibilities:

  • • Drive overall corporate brand strategy, positioning, and consistency across markets.

  • • Generate qualified B2B leads and create strong sales enablement tools for growth.

  • • Build and communicate credible sustainability/ESG narrative aligned with sourcing and operations.

  • • Own product storytelling, packaging communication, and certification-based compliance messaging.

  • • Lead e-commerce growth across marketplaces and D2C through performance marketing and optimization.

  • • Strengthen digital presence through website, SEO, LinkedIn, content, and inbound marketing.

  • • Plan and execute trade fairs, exhibitions, and industry events to enhance visibility and pipeline.

  • • Manage PR, media, brand reputation, and crisis communication to protect and strengthen trust.

  • • Lead the marketing team, manage agencies, and control budgets with ROI accountability.

    • If you are interested in exploring this opportunity, please share your updated CV (Word or PDF format) along with the following details:

  • • Current Company & Designation

  • • Total Experience / Relevant Experience

  • • Current CTC (Fixed Variable)

  • • Last Increment (Date & %)

  • • Expected CTC (Specific number or % increase)

  • • Notice Period (Negotiable / Non-negotiable)

  • • Current Location / Preferred Location / Native Place

  • • Reporting To (Name & Designation)

  • • Team Size & Designations

  • • Family Details

  • • Date of Birth

  • • Motivation for Job Change

  • • Interview Availability (Telephonic / Video / Personal)

    • Feel free to reach out if you have any questions or need further clarification.

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