Head - Sales Branded Products

Designation: General Manager

Location: India Delhi Grasim Chemical Div- New Delhi

Organization: Chemicals

Job Description: --------------------

Job Purpose - To develop product/brand based on existing portfolio of products (mainly water treatment) in the business. Develop strategy for customers and market expansion to meet business objective of sales . profit.

Key Result Areas . Supporting Actions
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Key Result Areas

Supporting Actions

Market Mapping – Geographic and behavioural segmentation

• Analysing market trend/customer behaviour.

• Assessment of scope . scale of opportunity.

• Meet existing customers.

• Identify new customers.

• Attend trade fairs/expos.

• Prepare geographic mapping reports.

• Update reports daily.

• Segregate trial customers.

• Classify customers by value/price focus.

• Plan product approvals.

Revenue, Volume . EBITDA* Deliver business volume, revenue . profitability.

• Price/value management.

• Maximise margins.

• Portfolio management.

Business expansion through New Product . application development* Expand PV trials.

• ACH for Japan.

• Ensure plant utilisation.

• Portfolio management discipline.

New Business and market expansion* Understand customer requirements.

• Network with industry experts.

• Identify niche applications.

• Explore new business models.

Develop product adjacencies leading to Chlorine derivatives* Develop products . vendors.

• Commercialise new products.

• Work with R.D.

• Customer acceptance.

Sustainable Growth of Specialty Chemical* Commercialise new products and hand over to Sales.

Customer satisfaction . Feedback* Product continuity.

• Improve CSI.

Develop . motivate team* Provide direction.

• Develop specialty mindset.

• Train . mentor.

• Training plan.