Head

Head of Marketing, Consumer Print

Hewlett-Packard Company·Posted 6 months ago

Location

All India, Noida

Experience

8–12 years

Required Skills

AnalyticsBusiness DevelopmentCustomer Relationship ManagementData AnalysisDemand GenerationDigital MarketingMarket ResearchMarketingMarketing CommunicationsMarketing ManagementProduct MarketingProject ManagementSalesforceSocial MediaThought LeadershipBusiness MarketingBusiness To BusinessGotoMarket StrategyKey Performance Indicators KPIsMarketing Strategies

About the Role

Role Overview:
As the Head of Marketing - Consumer Print at our company, you will be responsible for leading a team of industry and customer segment marketing professionals. Your role involves overseeing day-to-day operations, managing staffing, workflow, and budget allocation within specific regions or countries. You will drive the development of marketing strategies, value propositions, and tactics to enhance awareness, consideration, and purchase intent for our organization's products and services. Additionally, you will be involved in designing integrated solutions offerings, managing marketing messages, and ensuring sales support enablement. Your expertise will be crucial in monitoring campaign performance, identifying key ecosystem partners, and ensuring compliance with industry regulations and ethical standards. Moreover, you will play a key role in talent management responsibilities, including recruitment, performance management, coaching, and career development.

Key Responsibilities:

• Direct a team of industry and customer segment marketing professionals, overseeing day-to-day operations, staffing, workflow, and budget.

• Develop and align marketing strategies, value propositions, and tactics to drive awareness, consideration, and purchase intent within specific regions or countries.

• Design and execute integrated solutions offerings based on internal and external partner offerings.

• Create and execute marketing messages and positioning for specific industry and customer segments.

• Lead sales support enablement and provide technical and business assistance to the sales team.

• Develop metrics to track campaign performance and recommend areas for improvement.

• Identify key ecosystem partners and ensure technical and business alignment.

• Ensure compliance with industry regulations and ethical standards.

• Apply expert knowledge, drive change initiatives, and monitor performance goals.

• Manage talent including recruitment, performance management, coaching, and career development.

Qualifications Required:

• Four-year or Graduate Degree in Marketing, Business Administration, or related discipline, or commensurate work experience.

• 10+ years of job-related experience or 8-10 years of management experience in industry, sales, or related fields.

Additional Company Details (if present):
Please note that this job description provides a general overview of the role and responsibilities. It may not encompass all duties, skills, and knowledge required for the position, and additional functions could be assigned as needed by management. Role Overview:
As the Head of Marketing - Consumer Print at our company, you will be responsible for leading a team of industry and customer segment marketing professionals. Your role involves overseeing day-to-day operations, managing staffing, workflow, and budget allocation within specific regions or countries. You will drive the development of marketing strategies, value propositions, and tactics to enhance awareness, consideration, and purchase intent for our organization's products and services. Additionally, you will be involved in designing integrated solutions offerings, managing marketing messages, and ensuring sales support enablement. Your expertise will be crucial in monitoring campaign performance, identifying key ecosystem partners, and ensuring compliance with industry regulations and ethical standards. Moreover, you will play a key role in talent management responsibilities, including recruitment, performance management, coaching, and career development.